BEHIND THE RETAIL
REVOLUTION
PLDT PAINTS THE NEW RETAIL LANDSCAPE REVOLUTION
PLDT embraces its
role as the enabler of retail businesses, even in the long shadow cast
upon the nation in the light of recent tragic events, we can still be
optimistic as companies such as Jollibee and Max’s, or the dedicated
service of the men and women behind SM, serve as beacons for
expatriate Filipinos, reminding us that there are more of us who value
quality in our work than those who don’t, and who cannot be
disheartened by the bungling of a few. Where tourism might flounder,
retail can be the steady rock for the economy, now more than ever.
Retail is a refreshing vista and is the real-time testing ground for
new technology. This is the arena where our services and products are
tried and tested, day in and day out. This is the sector where any
amount of growth trickles down and benefits the general population:
from consumers, to those who work in retail, to the manufacturers who
supply the goods to retailers. The retail industry is a mirror, a
vibrant reflection of the times, because of technology, it tells us in
real-time, what the Filipino dreams of, what Maria likes to wear, where
Juan eats on any given weekend, when Mrs. Santos likes products
delivered to her doorstep, and how often young Jenny prefers to spend
her leisure time and disposable income at the mall. In this wonderful
world of retail, our decisions as a company are informed by daily
individual choices, and that is indeed exciting and challenging to us as
your service providers. We value the insight shared by our partners
from the Philippine Franchise Association and the Philippine Retail
Association, and we are grateful for the time they gave to Hot Joe for
this particular issue.
Ultimately our role in the service of the retail industry is to
enable and empower Filipino consumers and offer business solutions for
our clients to satisfy the demands of consumers. PLDT explores the
retail world and opens up more and more windows of opportunity, by
providing the much needed infrastructure, the ICT solutions that make
thousands of business transactions work, every single day of the year.
We hold ourselves accountable, and as you, our clients, strive to
deliver the very best value to your customers, to any point of the
archipelago and around the world. Then it is our challenge to enable
your businesses to deliver. We know and value how retail leans heavily
on communications in these islands. The actions we take and decisions we
make with you in the board rooms affect families and communities
everywhere. We see every promise you make to your customers, as ours
Nerissa Ramos
PLDT FVP and Head of Corporate
Business Group
Nerissa Ramos
Editor
Luigi Lopa
Managing Editor
Gerrard Fabie
Contributing Editor
Yvette Pantilla
Copywriter
Kit Taquio
Editorial Coordinator
Rissa Golloso • Rome Guangco • Lara Manguiat • Irene Dungo • Emily Reyes
Editorial Contributors
Nikkorlai Tapan • PLDT Media Division
Mark Jentes
Photo Contributors
For PLDT Business Solutions
Products and Services Inquiries:
Tel: 171 • http://www.pldt.com.ph/
____________________________________
Vickie Perez de Tagle
Executive Producer
Mark Jentes
Creative Director
Andrew Batiduan, Chiara Borromeo, Orvin Reyes
Art Director